Tom's thoughts on everything from design to AI.
ProcessKeeping my portfolio up-to-date as a practicing creative is a fool's errand. This is something of a process journal, where I'll periodically add Loom videos and short blurbs about what I'm working on on any given day.
InformationMarketing teams in 2026 need a creative all-rounder. Here’s how Tom Smith runs strategy-led campaigns, builds modular systems, animates everything, and keeps assets editable for marketers on the move.
InformationA quick benchmark assessment to pressure-test whether your designer is ready for the 2026 marketing and product landscape.
EducationNaming your business? This quick business name brainstorming checklist covers everything—trademarks, domain availability, spelling, and more—to help you avoid costly mistakes.
Opinion'Figma isn’t just for UI/UX… it’s a powerful tool for marketing teams too. Explore how Online Figma and the Figma site make collaboration simple, fast, and effective.
Opinion'AI is the intern. The generalist is the creative director.' Why the era of niche designers is ending, and how generalists are taking the lead.
InformationTom Smith is an evergreen talent and 'Jack-of-All-Trades' who can occupy any cog within the creative pipeline and supercharge your creative output.
EducationComing up with your business name should be a fun and exciting process. I've compiled a few tips to help you get to that 'a-ha' moment.
EducationI've strung together some amazing tips for new freelance designers that I've learned over the course of 10 years doing freelance graphic design.
EducationI built and deployed my portfolio site for the cost of a domain using Hugo, Tailwind CSS, Flowbite, and Netlify.