Benchmark Report
Overview
Industry benchmark report designed for Total Synergy and positioned as a premium downloadable to capture leads. It needed to look high-end while remaining digestible for busy firm owners, so I blended bold typography, clean grids, and data-driven storytelling to create a piece that feels luxurious yet approachable.
- Figma
- Layout Design
- Report Design
- Presentation Design
- Infographics
- Photoshop
Background
Total Synergy came in with a brand guide, but they wanted to push the polish a bit further for this flagship piece. I expanded on their existing palette, added metallic sheens, and introduced photography treatments that elevated the overall feel without straying too far from brand recognition.
The Challenge
Everything needed to be built in Figma so their marketing team...who didn’t have access to the Adobe Suite...could make updates. Auto Layout kept the content flexible, but Figma doesn’t offer the same pagination or typographic controls as InDesign. I set up reusable components, consistent grid systems, and annotation layers so they could edit on the fly without breaking the layout.