Motion Graphics
Overview
I finally broke down and taught myself AfterEffects a few months ago. As social media becomes more and more inundated with content, it's become imperative to capture peoples' attention with the power of motion. I've been having a ton of fun with it! Having dabbled in animation back when I was a teenager, the concept has come somewhat easily to me. It's a blast to see designs really come to life. Above are a few motion graphics I've done for various clients. If you like what you see, get in touch and let's and bring your vision to life.
- Adobe AfterEffects
- Motion Graphics
- Adobe Illustrator
- Animation
- Content Design
- Social Media Graphics
- Marketing Design
Background
The animations above were done for Tidus Wallet and tea Protocol (both web3 projects). Tea had a pretty slick and techy brand guide, but I had a bit more latitude with Tidus to bring in fun meme characters and soundtracks (see Tidus Games). All of these samples were used on YouTube, as well as social media.
The Challenge
The learning curve to AfterEffects has been the biggest hurtle in producing animated content. I started with a Udemy course, and once I learned the basics, it was pretty easy to get a feel for the UI and start playing around with different functionalities and effects. The other tricky aspect of motion graphics is that revisions become a bit more difficult; there's something of a horrifying butterfly effect when making changes to complex animations, and so getting organized with my layers and sequences has been essential to me not pulling my hair out.